Introduction
Welcome to Gotemba Premium Outlets, Japan’s most popular outlet shopping center! Nestled at the base of Mount Fuji in Gotemba City, this shopping haven is not only a paradise for bargain hunters but also offers breathtaking views of Japan’s iconic mountain. This guide will introduce you to this ultimate shopping and leisure destination that combines retail therapy, culinary delights, and entertainment.
Key Information
- Location: 1312 Fukasawa, Gotemba City, Shizuoka Prefecture
- Number of stores: Approximately 300
- Main features: Discounted international brands, Mount Fuji views, 50-meter high Ferris wheel
- Annual visitors: Around 8 million
Historical Background
Gotemba Premium Outlets opened in July 2000, pioneering the American-style outdoor shopping center concept in Japan. Over the years, it has expanded and upgraded to become one of Asia’s largest outlet malls, attracting millions of domestic and international visitors annually.
Main Attractions
Shopping Area
Gotemba Premium Outlets boasts around 300 stores, featuring discounted merchandise from numerous internationally renowned brands. From luxury goods to sportswear, home furnishings to electronics, you’ll find it all here. Notably, many brands offer prices 20%-70% lower than regular retail stores in urban areas. You can find great deals on brands such as Coach, Nike, Adidas, and Le Creuset. The shopping area’s open-air layout allows shoppers to enjoy stunning views of Mount Fuji while indulging in retail therapy.
Food Court
When you need a break from shopping, there are several dining areas within the outlet. The central food court offers a variety of quick dining options, ranging from traditional Japanese cuisine to Western fast food. Additionally, there are several standalone restaurants providing a more upscale dining experience. Don’t miss the chance to try local specialties, particularly dishes featuring Gotemba beef, known for its exceptional quality.
Ferris Wheel
The 50-meter high Ferris wheel within the complex is another highlight. A ride on the Ferris wheel not only provides a bird’s-eye view of the entire outlet but also offers panoramic views of Mount Fuji. On clear days, the snow-capped peak of Fuji is clearly visible, creating a spectacular sight. It’s recommended to ride at dusk to enjoy both the sunset and the illuminated nighttime view of the outlets.
Hot Spring Facility
The shopping center also houses a public hot spring bath called “Gotemba Kogen Onsen.” Here, you can relax and soothe your tired muscles after a day of shopping. The mineral-rich hot spring water is known for its skin-beautifying properties. The hot spring area also offers massage services, making it an ideal spot to unwind after your shopping spree.
Best Time to Visit
- Spring (March-May): Cherry blossoms in bloom, pleasant weather
- Autumn (September-November): Beautiful fall foliage, cool weather
- Winter (December-February): Opportunity to see snow-capped Fuji, New Year sales
- Avoid peak tourist seasons like Golden Week (late April to early May) and Obon Festival (mid-August)
Transportation Guide
From Tokyo:
- Bus: Direct buses from multiple stations including Shinjuku and Shibuya, about 80-120 minutes
- Train: Take the Mount Fuji Limited Express from Shinjuku Station to Gotemba Station, about 100 minutes
From Hakone:
- Bus: Take the Hakone Tozan Bus from Hakone-Yumoto Station to Sengoku Station, then transfer to the Odakyu Highway Bus
Free shuttle buses run from Gotemba Station to the outlets every 15 minutes.
Opening Hours and Admission
- Opening hours: 10:00-20:00 (10:00-19:00 from December to February)
- Closed: Third Thursday of February each year
- Admission: Free
Visitor Tips
- Plan your shopping route in advance; download the official app for a store map
- Bring cash, as some stores may not accept credit cards
- Wear comfortable walking shoes as the complex is quite large
- Use the free luggage storage service for your convenience
- Keep an eye out for seasonal sales for additional discounts
Official Website
Conclusion
Gotemba Premium Outlets is not just a shopping paradise; it’s a destination where you can experience Japanese culture and admire the beauty of Mount Fuji. Whether you’re a shopping enthusiast, a foodie, or a landscape photographer, this place has something for everyone. Visit Gotemba Premium Outlets and embark on an unforgettable Japanese shopping adventure!